Rico Chan
Opinion
02 December 2019
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In a world with small screens and even shorter attention spans, marketers are relying heavily on native ads to drive action, conversions and brand storytelling. Native ads, which are versatile and unobtrusive are outperforming most other digital formats, is projected to be an US$85bn global industry by 2021.
About Rico Chan
Rico Chan is the Managing Director, HK, Japan, INSEA, ANZ of Verizon Media.